*Source: DTN News / Business Wire India (Click for link) (NSI News Source Info) NEW DELHI, India - July 15, 2009: World’s No.1 Badminton brand YONEX and its international Distributor for South East Asia including India, Sunrise & Co. Pte Ltd have come together to present the first ever BWF World Championship 2009 at Hyderabad to take place between August 10th-16th. Organized by the Badminton World Federation and Badminton Association Of India in association with YONEX-SUNRISE, this is the first time ever for India to be hosting a World Championship event for an Olympic sport in over 20 years! Amongst the leading international badminton players Taufik Hidayat (Indonesia), Lee Chong Wei (Malaysia), Peter Gade (Denmark), the Indian Badminton sensation Saina Nehwal will also be participating in the tournament.. It will see approximately 500 participants from 45 countries such as India, Indonesia, Malaysia, Denmark, Japan, China, Sweden, Vietnam, England, Korea, France, Austria, Belgium, Thailand etc. competing for the top honors.
Says Mr. V. K. Verma, President, Badminton Association of India, “It is a privilege for us to be organizing the World Championship and indeed a great landmark event for it to be held in India. Yonex, the World’s No.1 badminton brand has a major role in promoting and fostering talent in the sport internationally and it is only with their support and contribution together with the participation of Sunrise Sports that this huge opportunity has been made possible.” Mr. Verma also acknowledges significant support received from the Ministry of Sports, Government of India In promoting this event.
Mr. D. K. Seth, MD, Sunrise & Co. (PTE) Ltd, said, “The World Championship is a tournament where the best players of the world get to compete for the ultimate honor and being associated with such an event is a matter of pride for us. We strongly believe in providing the best equipment and support for nurturing young talent in badminton and this year’s BWF World Championship 2009 will be a great platform for some of them to showcase their talent in an international arena. Team India will be coached by the veteran badminton player, Pulella Gopichand and we are eagerly looking forward to seeing some super performances!”
The draws for the YONEX Sunrise World Championship 2009 will be announced on 21st July, 2009 at Hotel Taj Palace in the presence of Dr.M.S.Gill - Sports Minister of India, Mr. Suresh Kalmadi-President, Indian Olympic Association, Mr. Mike Fennell–President, Commonwealth Games Federation, Ms. Sindhushree Khullar Secretary (Ministry of Sports), Mr. Paisan Rangsikitpho, Deputy President, Badminton World Federation and Mr.D.K.Seth- Managing Director Sunrise & Co, Pte Ltd. and Mr.V.K.Verma-President Badminton Association of India. The draws will be announced for the following categories:
1. Men’s singles ~ o Men’s singles (64 entries)
2. Women’s singles ~ o Women’s singles (57 entries)
3. Men’s doubles ~ o Men’s doubles (52 entries)
4. Women’s doubles ~ o Women’s doubles (43 entries)
5. Mixed doubles ~ o Mixed Doubles (50 entries)
About BWF World Championships:
The BWF World Championships is held every year except for the year of an Olympic Games. It is a showcase of the very best in the sport and it determines the World Champions in each of the five disciplines – men’s and women’s singles, men’s and women’s doubles and mixed doubles. The first World Championships was hosted in Malmo Sweden in 1977, and a Championship was held every three years until 1983, after which, it became a biennial event.
Since 2005 however, the BWF World Championships has become an annual tournament, being hosted every year except in the year of the Olympic Games.
The BWF World Championships is an individual event and each Member Association is invited to enter their players in the men’s and women’s singles, men’s and women’s doubles and the mixed doubles events. For each event, the third place winner gets a bronze medal, the runner-up a silver and the winner is awarded a gold medal and title “World Champion”.
Yonex the No. 1 in world badminton is also the undisputed market leader in India and has established itself firmly in the local sports firmament. YONEX is a world leader in racquet and shaft technology.
Yonex has also made its name as a trusted equipment supplier to major international events like Sydney Olympics and Atlanta Centennial Olympic games from the year 1992 up till date. It has been chosen as the official supplier to the BWF Badminton Asia Confederation, Olympic Games, Asian Games, Commonwealth Games, South East Asian Games and majority of badminton tournaments around the world.
Most of the world’s top badminton players use YONEX as their racquet of choice like Taufik Hidayat, Lee Chong Wei, Peter Gade, Saina Nehwal etc. In the 2004 Olympics, 75% of badminton players used YONEX racquets and 22 out of 24 medals were won by YONEX equipped players. In the 2008 Olympics, all medals were won by YONEX equipped players.
About Sunrise & Co. PTE Ltd.:
Sunrise & Company PTE Ltd. is a multinational conglomerate focused on distribution & wholesale of branded sporting equipment, accessories, sports apparels and sports footwear. The group has network companies and offices in China, Hong Kong, India, Indonesia, Malaysia, Phillipines, Singapore & Vietnam. Apart from these, the group also has business relations in Brunei, Macau & Sri Lanka.
Sunrise & Company PTE Ltd. was established in 1979 by Mr. R.L.Seth who turned the company into a business venture by obtaining the sole agency rights for the distribution of internationally acclaimed YONEX products in countries across Asia. Sunrise, along with YONEX, sponsors international badminton tournaments in various countries within the company's network. They have also been the suppliers of the official attire to the national contingents of several countries participating in the Olympics, Asian Games, Commonwealth Games and SEA Games.
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